Design is not “making something pretty”, as many describe it. My job is to communicate clearly – an idea, an action, whatever – by forming basic elements into a cohesive whole. Form and function are one in the same; one does not supersede the other. If you want a pretty image, go hire an artist. I may be one of those, as well, but I will never paint you a pretty picture and call it design.
Filed under: Missives