lost and safe

killer app(s)

For all the 200,000 apps in Apple’s app store, I use two on a regular basis: Echofon and Bloomberg. […] And yet I use my iPhone all the time. It’s my favorite piece of technology and has been for years.

Do you know why? Because Apple nailed the basics. Safari, Camera, iPod, Clock, Weather, Photos, Messages, Mail, and Maps are the apps that I use 95% of the time. Those are the ones that made me buy the phone and stick with it. If I had to read Bloomberg on the web and couldn’t play Civilization, I’d be sad, but my day would surely go on.

I know I’m not alone. The pattern I’ve seen for many people new to iOS is a rush to try a bunch of apps and then never use most of them again. There’s a large market for people who just want the core ten apps executed even better. I’d be happy to trade my iPhone for a N9, if that core experience was stronger.

This is precisely why I love my Android smartphone (an HTC myTouch Slide, in case you were wondering). Well said David, well said.

Signal vs Noise

Filed under: Missives

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Time Travel


  • Discover Weekly was also a very nice recent addition that helped make the choice for me. What about you @khoi? 6 days ago
  • @khoi Spotify, mainly b/c I find it less frustrating to use than Apple Music. Though I really love Apple Music’s curated playlists. 6 days ago
  • Ride your bike! 🚴🏽🚴🏽🚴🏽@WriteGavinWrite @ThoughtMarker 6 days ago
  • RT @neiltyson: Evidence that the @MartianMovie is fantasy: All who make important decisions are scientifically literate. 6 days ago
  • RT @tavani: "There's this thing in tech where success is making the most. Most clicks, users, units. Jobs only focused on making the best." 1 week ago



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